blog structure
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Blogs: How to structure

  The internet is great for communication – too bad then that we’re often not great communicators. We are so accustomed to 'instant' communication via twitter, WhatsApp, emails..etc, that nowadays we now tend to write as we think. Like…
ghostwriting
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Ghostwriting - 5 things I've learned from trial and error

I'd previously copy-edited a number of books, but up until March 2017 I'd never actually written one myself. And, strictly speaking, according to the dust cover of Lead Yourself to Success (published in October 2018 by Wileys), I still haven't.…
Henley Literary Festival logo
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Henley Literary Festival: The Good, The Bad, and The Ugly - what we can learn from structuring presentations.

Not all authors are created equal. However, with a little pre-planning, all authors should be able deliver a decent performance at a Literary Festival, where (let's face it) the audience is rarely hostile.  Having recently attended the Henley…
GDPR compliant
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GDPR – What should small businesses actually lay awake worrying about?

I won’t bore you with the usual General Data Protection Regulation (GDPR)lecture; you’ve probably heard that presentation at least a dozen times by now, complete with its tales of draconian fines,  devious small print and costly compliance. Hence,…
LinkedIn profile
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How to write an modular LinkedIn profile in just 4 paragraphs

Let's be honest. How many times are you going to write or rewrite a LinkedIn profile? Once (when you first join)? Twice (when you look for another job)? Maybe tinker with it now and again when bored? Anyway, I find it useful to have a LinkedIn…
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SEO and the perils of keyword stuffing: 5 ways to get it right

SEO (Search Engine Optimisation) used to mean keyword stuffing: think of trying to cram as much as possible into a suitcase, then jumping on it, sitting on it, and forcing it closed with all your might. Back then, it was all about volume;…
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Mind Maps - practical uses in book-writing

Blog Overview Mind Maps are great for summarising the key elements of a book onto 1 page They provides an invaluable guide when organising content, especially in 'live' scenarios XMind is one such software tool available Mind…