Discount
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BLT discussion: Discounting - how has your attitude to pricing changed over the years? 

On the plus side, discounting (done well) will drive revenues, but on the downside, applied badly, discounting can harm your brand. On which side of the fence do you sit? DEFINITION:  "Discount: a deduction from the usual cost of…
MailChimp logo
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Social media: YouTube and the unintended consequences of algorithms

Since its creation in 2005, YouTube has transformed itself from a website showcasing amateurs promoting their interests a wider to audience to one dominated by professionals who make careers out of posting carefully-crafted videos. But at what…
LinkedIn profile
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How to write an modular LinkedIn profile in just 4 paragraphs

Let's be honest. How many times are you going to write or rewrite a LinkedIn profile? Once (when you first join)? Twice (when you look for another job)? Maybe tinker with it now and again when bored? Anyway, I find it useful to have a LinkedIn…
LinkedIn

BLT (*) - "HOW DO YOU USE LINKEDIN TO GROW YOUR BUSINESS?"

“ As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members were active. Most of the company's revenue comes from selling access to information about its members to recruiters and sales…
Fake Bots
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From Fake News to Fake Bots

Where tech influences art It's all about disclosure; all adverts should be upfront and clear. In terms of the law, you can't behave as a private individual when in fact you're a commercial entity This blurring of the lines between who…
Linkedin Tips
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LinkedIn Tips: '15 Tips for Compelling Company Updates'.....condensed down to 3 in real life.

LinkedIn is full of useful tips. At least that's what LinkedIn always claims....but how many LinkedIn tips are really that useful?  http://www.slideshare.net/LImarketingsolutions/15-tips-for-compelling-company-updates/4 Having watched the…
SEO Dead Body quote
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SEO scoring for Blogs - Yoast

If content is king, then conversion is queen -Jon Munsell Yoast is a plugin for Wordpress websites, designed to optimise the ranking of any pages or posts (other SEO optimisation tools are available - it's just that this one is embedded…
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Caffeine marketing

Wake up & smell the coffee I found this presentation particularly interesting; partly because I'm a regular customer of Café Java in Abingdon (my post-parkrun venue - a great example of social media marketing), and partly because coffee…
Digital Henley Logo
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Recap: Digital Henley Networking Event - Getting Social

The excellent 3rd Digital Henley Event took place this week on Wed 27th Jan, superbly organised by Redberry Digital via Meetup. Around 100 delegates (is that the right word...maybe participants is less formal?) packed into the function…
MailChimp logo

The Annual Report....but not as you knew it

MailChimp 2015 Annual Report This dropped into my inbox today. Annual Reports are not usually the most interesting of topics, so what made this one so appealing? 1. Countup  Brilliant - grabs attention from the off! Take a well-known…