
Online
“Drive for show, putt for dough.”
A well-known golfing phrase, but which applies equally well to copywriting, a craft often over-shadowed on websites by graphics, videos, and design.
Remember though – words provide the context and the vital call to action… forget them at your peril!

Hard Copy
“Authenticity is very hard to copy.”
Does anybody read anything offline anymore?
Increasingly so, be it brochures, leaflets, or mailshots, hard copy has a different look and feel to online copy, which makes it a vital part of any marketing mix.

Books
“After all, it’s just one word after another isn’t it?”
Well yes, but this brings to mind the analogy of monkeys, typewriters, and Shakespeare.
I can’t promise you the Bard, but I can promise you something professionally-edited, presented, and marketed – a piece of work you of which you will be proud.




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