Article Writing at Nobleword

Articles are hard work, but the more you do, the get easier they get.

However, as most people only occasionally write articles, they either end up taking too long, or miss the point they set out to make in the first place.

A third-party writer, who understands the intended message, will usually be more cost-effective.

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“Matt’s natural writing style is distinctive and intelligent, and he’s also able to adapt this to suit the client’s needs”

Richard RosserEditor B4

Advantages

Thoroughness

Research websites, marketing material, or press for desired tone
Client interviews to extract desired outcome, or message
Style sheet ensures consistency throughout

Clarity

Identify the desired outcome/message
Avoidance of jargon
Grammatically correct and proofread

Inventiveness

Eye-catching headlines and captions
Different styles to suit different needs
A wide portfolio of examples

Includes

Articles written for internal or external usage
Formatting to client’s specifications
As many redrafts as necessary

Process

Client interviews to extract desired outcome, or message
Liaise with appropriate person/body to ensure correct formatting & style
1st draft sent with review comments/suggestions to minimize email traffic
Final draft proofread and sent over in prescribed format

Cost

£50 per 450 words
£75 per 900 words

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Case Study – B4 Magazine

Background

B4 Magazine is regarded as one of the Thames Valley’s leading business magazines, mailed 6 times a year to over 5,000 B4 members.

Challenges

Be the face of B4 in face-to-face interviews
Bring a corporate edge to B4’s articles
Save editorial time to allow for expansion of the B4 magazine

Results

Supply of up to 10 articles per issue, be they interviews, features, or reviews
Creation of a ‘Features’ section for 2015 to focus on specific themes
Articles written to allow for reuse on a stand-alone basis by companies

Client View

“Matt is one of the most reliable and hard-working writers we know. He’s always happy to lend his skills when we’re up against a deadline, and will work on a piece until all the parties are happy.

His natural writing style is distinctive and intelligent, but he’s able to adapt this to suit whatever the client requires.

In short, Matt’s assistance is key to our publication’s success”

Richard RosserEditor B4

Article Writing at Nobleword

Advantages

Case Study – B4 Magazine

Background

Client View

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