Social Media Research
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BLT: Planning - Everybody has a plan until they get punched in the face

Tell that to Liz Truss, who received more than just a bloody nose, stepping down after just 45 days as PM with her long-term economic plans in tatters. So, if events moved that quickly for somebody at the very heart of power, what is the point…
blog structure
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Blogs: How to structure

  The internet is great for communication – too bad then that we’re often not great communicators. We are so accustomed to 'instant' communication via twitter, WhatsApp, emails..etc, that nowadays we now tend to write as we think. Like…
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SEO and the perils of keyword stuffing: 5 ways to get it right

SEO (Search Engine Optimisation) used to mean keyword stuffing: think of trying to cram as much as possible into a suitcase, then jumping on it, sitting on it, and forcing it closed with all your might. Back then, it was all about volume;…
Case Studies - how to write
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How to WRITE great Case Studies.....

Want to write great Case Studies? Follow these simple steps....   Preparation Interview Write-up Approval Design   Preparation       Probably the most vital part to writing a good…
SEO Dead Body quote
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SEO scoring for Blogs - Yoast

If content is king, then conversion is queen -Jon Munsell Yoast is a plugin for Wordpress websites, designed to optimise the ranking of any pages or posts (other SEO optimisation tools are available - it's just that this one is embedded…
SEO keyword stuffing
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The 3-step SEO Quick Fix (or learn from mistakes which I've made!)

OK, I'll be honest with you - when I first started Nobleword back in 2013, I didn't know all that much about Search Engine Optimization 'SEO'. So, after I'd built my own website, I naively imagined that that would be enough (after all, I…
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Flesch Reading Ease - is 'Readability' such a good measurement?

How do you measure 'Readability'? Flesch Reading Ease is the standard measure of readability used in Wordpress sites, which helps articles to rank higher on search engines (i.e. Google to all intents and purposes). It measures textual difficulty…
Social Media Research

Social Media - think 'Research' not 'Sale'

The honest sale? Everybody is obsessed with digital sales, with social media frequently seen as the main conduit. But is it? Stop a think for a second - if people are (as the quote above suggests) 'bad' at telling the truth, especially…