Project: Silk Art website

• Research Positioning document
• Content creation
• Editing & Delivery

Background

Silk Art specialises in selling hand-painted silk products online to a global audience – everything from installation-sized silk wall hangings to postcard-sized silk cards.

Challenges

• Urgent upgrade required: the previous website was basic with limited imagery and text − it didn’t embody the quality and exclusiveness of the silk products it featured.
• Create a story and a purpose: the owner – Faye Waddington – wanted to educate and convey her passion for silk, as well as telling the ‘story behind the product’ and creating an appropriate shop front.
• Working with a marketing agency: Nobleword had been instructed independently of a marketing agency (Vicky White Communications) who would be responsible for the website build and SEO.

Results

• Real-time research and adaptation
  • The Research Positioning document put together by Nobleword at the outset of the project, identified the main competitors, key issues to address and a suggested structure for the website.
  • This document provided a framework which could be referred back to and updated as the website project progressed; e.g. it soon became apparent that a separate FAQ page was needed to convey the required technical details and to keep rest of the website ‘clean’ and uncluttered.
• Constant team dialogue using Trello
  • A Work Board was set up the marketing agency on Trello, with Work Cards for the Website Build, SEO, and Content to enable visibility and enhance coordination across the different disciplines.
  • This meant that any issues were flagged and rectified in real-time, allowing the website build to evolve organically, thereby reassuring the client that all was on track.