Blog Writing & Blogging Service

A well-written blog gives your company a unique voice, and a platform from which to promote your expertise, your offers, and your brand.

Once written, the online content can be shortened via social media, lengthened into articles, or reused in its entirety in newsletters.

A blog is one of the most effective tools your company can use.

“I didn’t have time to write a short letter, so I wrote a long one instead.”

Mark Twain

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“Since Matt started working with us, our website now has a vibrant news page which interacts with our other social media”

Lara AvincolaRestaurant Manager

Advantages

Original

Fresh ideas & perspectives
A sounding board to bounce thoughts off
No jargon, accessible to the outsider

Professional

Experienced writer – quick, correct, articulate
Writes in your company’s ‘voice’
Somebody who understands blogs ‘that work’

Efficient

Schedule blogs in advance – avoid the ‘missing months’syndrome
Hyperlinks to external documents/websites
Fuel for SEO optimization

Includes

1 weekly blog
Up to around 200 words per blog
Fresh input & ideas to suit your business

Process

Initial research to understand your needs
Short phone call every 2-4 weeks to plan future blogs
Blogs can be posted in draft directly to your website
You review the draft before anything is published

Cost

From £200 per month (unposted)
6-month contract
1-month break clause

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Case Study – Hawkwell House Hotel, Iffley, Oxford

Background

Hawkwell House is a well-known hotel located in Iffley Village, on the outskirts of Oxford. In November 2013, it launched a new in-house restaurant called Iffley Blue.

Examples of blogs http://www.iffleyblue.co.uk/news/

Challenges

Ease the administrative burden on the restaurant manager;
Provide ideas for engaging blogs to drive customer traffic;
Liaise with external social media firm on Twitter / FaceBook posts.

Results

External blog satisfaction ‘high’ with both customers & suppliers;
Blogs are now planned a month in advance with ad-hoc additions, freeing up management time;
Blogs to form the basis of Restaurant Newsletter, to be created by Nobleword

Client View

“Since Matt started working with us, our website now has a vibrant news page which interacts with our other social media”

“Matt is a man of culture and full of ideas which he happily shares so that we can provide a better service to our customers”

“Thanks to Matt’s professionalism, we schedule our blogs in advance, in order to cover holidays and busy times”