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Quote to illustrate the importance of Case Studies

Case Studies - How to maximise your value

Conversations with friends & family are the most trusted form of content (74% of users), followed by Peer Reviews (68%)" - Source: Crowdtap, Mar-14 Research paper This compares with 19-40% 'trustworthiness' for traditional forms of advertising,…

Case Studies - the SEO killer

SEO - Search Engine Optimization. One of my less favoured terms. Why? Because, from a copywriter's point of view, it encourages poorly written material, as evidenced by some of the appalling 'keyword stuffing' which used to take place. However,…