Brochures are an essential component of any marketing strategy, but require a great deal of co-ordination.
Firstly, a copywriter needs to define the purpose and write the copy accordingly. Then a graphic designer needs to set these words to images, and finally a printer has to bring the whole document to life.
Having taken the brief, the copywriter is usually in the best position to manage this whole process.
Advantages
Effective
- Builds trust in your product/service
- Expediates buying decisions
- Reinforces your brand image
Engaging
- Snappy headings, short paragraphs & bullet points attract attention
- Captioned images create an instant impression
- Tone chosen resonates with your target customer base
Reusable
- Well-written brochure content has a consistent theme
- Re-distributable message across other mediums
- Online version
Includes
- Full Project management from concept to design to print delivery – Nobleword manages the whole project on your behalf
- Wide range of brochures – be it a bound A4 glossy Wedding Brochure, to a trifold A5 company brochure, we can advise on what will suit your brief and your budget best
- Online documentation – drafts can be quickly read and edited from shared folders in the cloud, ensuring maximum visibility
Process
- Define the purpose of the brochure – is it a leave behind, point of sale, direct mail, sales response, or sales support?
- Construct the brief – the look, feel, style, aims & calls to action
- 1-page concept draft to ensure content ‘on track’
- Re-drafts to bring copy to the client’s satisfaction
- Co-ordination of delivery (if supplying designer & printer)
Cost
- Brochures are costed on the basis of estimated time taken, and so vary according to complexity and time scale
- For larger projects, Nobleword will work to a £325 daily rate which includes project management
- Sub-contractors fees and printing are separate to this, but will be worked into an upfront quote by Nobleword before the project commences.
Case Study – Biofuel Refineries
Background
Biofuel Refineries Ltd ‘BRL’, based in Bucks, supply top-quality biofuel for fuel, power, and heating, as well as the provision of specialist biodiesel equipment and consultancy services.
Challenges
- Communicate BRL’s brand values, especially its Green Mission Statement
- Stand out from the competition
- Promote BRL’s USPs to achieve new leads
Results
- External blog satisfaction ‘high’ with both customers & suppliers;
- 6-page A5-sized brochure selected, with each page carefully thought out and containing a clear Call to Action
- Professional graphic designer engaged to maximise visual impact in keeping with BRL’s existing brand image
- Green paper supplier sourced, consistent with BRL’s mission & values
Client View
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