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Don't misunderstimate the importance of vocabulary

"If you're using complicated vocabulary and complex imagery, you're going to lose people" - Seth Linder, Dukas PR For some reason, American presidents spring to mind in respect of  both good and bad uses of vocabulary - for every one of…
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More blog, less blah

Blarghification: "Blogs, blogs, blogs, blogs. Everyone has one these days, but very few of them are actually worth reading or paying attention to. The majority of blogs are pretty 'blah', so the next time you have to talk somebody out of creating…