Case Studies

LinkedIn Sales

Case Studies are your chance to tell your story to your prospects and customers.

They offer you the ability to showcase:

Success stories with quantifiable benefits; e.g. Customer saved £x by using Product y.
Challenges that have been overcome.
Objections that have been turned around.
Testimonials to show a 3rd party’s independent point of view.

So, ask yourself this question – if you want to engage with your audience, can you afford NOT to have written Case Studies.

If so, are you ABLE to construct, write, and produce them yourself?

Mike ChilmanDirector

Advantages

Independent

Unique

Relevant

Includes

Comprehensive audit trail – Action Plan, Working Notes and full Interview write-up
Series of drafts through to final Case Study
Professional finish – final Case Study available in either Word or pdf format

Process

Cost

MCFP is a family-run company which provides a full range of fire safety products and services to clients throughout the South of England.

For examples of MCFP case studies click here

Challenges

Design and construct a 10 minute interview for busy Care Home managers
Co-ordinate and conduct 6 interviews within a short time period, and gather enough information to fulfil the variety of outputs demanded.
Polish the testimonial quotes and obtain sign-off from the Care Home managers
Brief and liaise with the graphic designer to produce print quality pdfs

Results

Case Studies delivered on time and in 3 completely different formats – website, brochure, and pdf.
Interviews served a dual purpose = information gathering + customer feedback to gauge MCFP’s competition and areas where MCFP could improve/increase sales.
Interview notes + Testimonial quotes provide additional approved material for MCFP’s marketing, thereby saving time & money.

Mike Chilman Director