Everybody seems to have an online opinion nowadays, don’t they?
However, these rarely translate well into decent hard copy, which can be reproduced or redistributed for sales & marketing purposes.
On the other hand, well-written hard copy, be it a feature, article, or review, can easily be posted online as well. It just requires that bit of extra thought.
Advantages
Enduring
- Planning beforehand to create a clear structure
- Well thought-out angle engages interest
- Original outlook, snappy title, memorable headlines
Syntax
- Grammatically correct
- Conveys credibility; i.e. sets apart from ‘bought-in’ reviews
- Structure helps copy to flow
Recyclable
- Hard copy can be posted online
- Can be reused for PR purposes straightaway
- Send out to third parties without the need for rewrites
Includes
- Articles, Features, or Reviews
- Copy can be written in the client’s house style or as a third party
Process
- Obtain clear brief for type of copy required and its objective
- Copy written to house style specifications
- 1st draft sent with review comments/suggestions to minimize email traffic
- Final draft proofread and sent over in prescribed format
Cost
- From £50 per 450 words
- From £75 per 900 words
Case Study – InOxford
Background
In Oxford is an events listing and reviews magazine for food, accommodation, music, exhibitions, and events. It covers both Oxford and the surrounding Oxfordshire area.
Challenges
- Write hard copy in a prescribed house format
- Strict 400 word limit and tight deadlines
- Need to convey an interesting angle within a limited space
Results
- InOxford is the most popular listings magazine in the Oxford area
- Wide range of reviews and feature articles undertaken
- Subjects have varied from restaurants, hotels, events and the arts in general
Client View
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