Click or bin – be honest, how often do you choose the latter?
This is a real shame for the sender, as research has repeatedly shown that newsletters are one of the most effective forms of communication…when properly written.
Every industry has different needs, so there is no ‘magic formula’, but there is most definitely a ‘turn-off formula’ guaranteed to antagonise all potential readers. This is where a professional newsletter writer steps in.
Advantages
- Leverage existing work
- Professionally put together
- Online or hard copy options
- Third-party fresh ideas
- Theme per newsletter
- Articles written with an objective in mind
- Reflect your company’s personality
- Push stories you might otherwise ignore
- Create talking points
- Creation of a Monthly Newsletter in your corporate style
- Graphic designer engaged for professional set-up ofCompany Template in Mailchimp
- Content generation [note – cheaper if Nobleword’s Blogging Service is used]
- Initial Meeting/Call to determine needs & style requirements
- Monthly call to review/preview content for Newsletters
- On a monthly basis Nobleword will project manage your Newsletters from start to finish:
- Create content (weekly blog)
- Post blogs to your website in draft (SEO optimised)
- Prepare draft Newsletter in Mailchimp
- Newsletters are costed on the basis of estimated time taken, and so can vary according to the client’s needs
- For a full project-managed service (see ‘Process’), Nobleword will work to a discounted £425 monthly rate
- Scope – 6-month contract, 1-month break clause
Case Study – KyteMark Solutions
Background
KyteMark provides a range of market research services, designed to generate leads, uncover new sales opportunities, and to provide companies with a competitive advantage in general.

- Design an easy to maintain newsletter format
- Manage newsletter to ensure regular distribution
- Create catch titles and engaging copy
- Graphic designer engaged to create a simple template in company colours & fonts
- Images included alongside copy, which has helped to draw readers in
- Newsletter distribution group is growing month by month, a testament to its success
Client View
Previous Nobleword Newsletters
“Physician, heal thyself!”
I do like to try to practise what I preach, hence I produce a (roughly!) monthly newsletter, focusing on a specific topic each time.
Please click on the respective icon below each newsletter to open it.
Apr-18 The Quotable Issue | Neologism | Oxford Poet’s Walk | Sid Waddell commentary | Grammar, letter ‘H’ |
Feb-18 The Love Issue | a few ideas for Valentine’s Day! | Great love letters | LBR dating profiles | oxytocin | haikus
Sep-17 The self-publication Issue: The market for e-books v paperbacks | Print on Demand | XMind as a planning tool | The set-up process for self-publishing explained
Jul-17 The Teaching Issue: Grants to help learning, the current state of Careers Advice, and what we can learn as businesses from great teachers
Apr-17 Literary Festival Issue: Highlights from the Oxford Literary Festival |The most recent Oxford Business Book Review |Why books are burned | How to automate a Content Table
Mar-17 The Book Issue: In which we discuss all things ‘bookish’ from writing, formatting, and reviewing, through to a topical look at book shops on the High Street today.
Feb-17 Writing tips ‘n tricks: In which we explore a few little tricks of the trade in this newsletter, such as modular writing, pull-out quotes, style guides, and how to adopt a conversational tone…
Dec-16 The Case Study: How to write Case Studies using the 5 W’s | Worked examples from three clients – SLR Photography, Via resource, and MCFP
Aug-16 The New Word Issue: If a picture is worth a thousand words, then how many is a memorable phrase or quote worth?
Jul-16 The Food & Drink Issue: From Literary Origins to Psychological Profiling and modern day Foodletter examples.
Jun-16 The Article writing Issue: We look at examples, both good and bad, of how to approach writing when faced with dry subject matter
May-16 The Networking Issue: The Do’s & Don’ts of Networking, together with some surprising lessons from the past to help inform the future


























