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Phobias: where they come from (linguistically)

Phobias "Phobia: an extreme or irrational fear of or aversion to something" The form -phobia comes from Greek phóbos, meaning “fear” or “panic”, although phobias are more acute than fears. They develop when a person has an exaggerated…
Open questions
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BLT: Do you need an exit strategy?

Do you need an exit strategy? Definition: "An exit strategy is a means of leaving one's current situation, either after a predetermined objective has been achieved, justifying premises or decision makers for any given operational planning changed…
Open questions
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What can ants teach us about business?

How about a little background on ants first, to set the scene? Ants aren't actually very clever - on average, they have only 250,000 brain cells, compared to over 100 billion in the human brain; hence, we are over 1 million times cleverer...least…
Open questions

The Dozenal Society: It's counting Jim, but not as we know it!

"The merits of base twelve are due to the great factorability of the number twelve...ten is unsatisfactory because its factors 2 and 5 include the prime 5..." http://www.dozenalsociety.org.uk "It's counting Jim but not as we know it" The…
fake names marketing
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Marketing - it's all in the brandname, right?

Farm names such as Rosedene, Ashfield, and Birchwood sound quintessentially British right? Which is why 60% (*) of us said we buy them, right? Erm nope, more often than not, supermarkets plaster these fictitious but local-sounding brandnames…
Open questions
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Social media: YouTube and the unintended consequences of algorithms

Since its creation in 2005, YouTube has transformed itself from a website showcasing amateurs promoting their interests a wider to audience to one dominated by professionals who make careers out of posting carefully-crafted videos. But at what…
BREXIT match fit

BREXIT Conference: Never knowingly unprepared

How your memory works

Mind Maps - Why are they so effective?

So just how do memories work...and why should we use Mind Maps to improve them? "We like to think that memory is similar to taking a photograph and placing that photograph into a filing cabinet drawer to be withdrawn later (recalled) as the…
Open questions

Open questions - why do they work and when do they work best?

Open questions - the brainy argument Open questions - how do they work, why do they work, and when do they work best? (see, there's a couple of open questions right there already!) Examples of open questions in business: What opportunities…