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New Year Resolutions: 7 Quick Tips to improve your online relationship…with your website

New Year Resolutions

At today’s CrossReference networking meeting, Paul Fogg of Kehorne (“Creators of clever website solutions that connect, simplify and engage”) outlined the 7 New Year Resolutions that you should make to get on better with your website.


1. Remain constantly updated

  • Many people now use WordPress websites – they are accessible, cheap, and easy to maintain. 
  • Make sure though, that you have administration privileges for your own website – it’s surprising how many web developers retain this function and fail to pass it onto their clients. 
  • To check if you have administration privileges, on your dashboard you should see an UPDATE heading in the menu, and/or a highlighted number next to PLUGINS
  • Click on these and install any updates outstanding – this is the first thing any outsider willdo if you call them in to resolve your website issues….so you might as well do it yourself! 

2. Think links

  • As noted above, things change over time…which means that any external links (i.e. from your website to other websites) will also change over time. 
  • Your website won’t flag these up.
  • You can check them all yourself manually – easy if there aren’t many.
  • Or, you can ask your web developer to check in the Google Developer section, where the Search Console will now automatically flag any broken links.

3. Maintain your image

  • Does your website load promptly? Does it load correctly across a range of devices?
  • If not, the chances are it is something to do with your images, especially when these are viewed on handheld devices and need to be resized or reconfigured. 

4. Big up the back-up

  • Housekeeping. Very boring. However, very essential if anything goes awry. 
  • If you have a service contract with your web developer, they should take care of this for you, but always best to check how regularly your site is backed up, especially if yours is a ‘fast-moving’ sales business. 

5. Keep your functionality intact

  • Most websites (if not all) have an embedded response to a ‘Call to Action’.
  • Put simply, in the CONTACT page, there will at the very least be a form where a website visitor can make enquiries. 
  • Is this working? 
  • It sounds a daft question, but it’s by no means uncommon for somebody to complain about no leads from their website and find out that their contact form has stopped working (or never even worked in the first place!)

Now, the first 5 tips are all relatively easy and quick to check; i.e. your website either loads correctly on a mobile device or it doesn’t. The final 2 tips require a bit more brain power


6. Be content with your content 

  • A website should not be a static tool – it should grow and evolve along with your business. 
  • At its very simplest, this could be merely posting a new blog, writing new testimonials/case studies if your business hasn’t changed at all, through to adding fresh content to reflect new business lines.
  • Remember that Google (other search engines are available!) rewards sites which refresh their content, and hence effectively penalises ‘static sites’ which are never changed. 

7. It’s all so SEO now!

  • How should people search for you when they went to find you? 
  • This goes deep into the very essence of your website; i.e. what is its purpose…what are you seeking to achieve? 
  • So, you may want to have a good think about this before starting to optimise your website for SEO purposes. 
  • Easy first step – ask friends/customers how they would search for your product/services online? 

CONCLUSION

If you’re happy with your website and don’t envisage changing it in the near future, at least check out Tips 1-5, or ask your web developer to run an update.

However, if your business has started to outgrow your website, it’s probably best to start with Tips 6-7 and rewrite as appropriate before starting to optimise with Tips 1-5. 

So, at the very least cast your eye over this list of New Year Resolutions to improve your relationship with your website…if only to reassure yourself that you are getting along fine. Otherwise, if it all goes wrong, you only have yourself to blame!

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