Case Study: Iffley Blue blogs
Iffley Blue
Service: Blogging
Date : Jul-15
Client Brief
Hawkwell House is an Oxfordshire-based hotel and restaurant, based in the leafy village of Iffley on the outskirts of Oxford city.
Iffley Blue is the name of the in-house restaurant launched by Hawkwell House at the end of 2013.
Nobleword was commissioned to write the weekly blogs for Iffley Blue in order to promote the restaurant and events/offers taking place.
“Creative, imaginative, well-thought out ideas, and excellent use of the English language – I couldn’t do without Matt!”
– Lara Avincola, Restaurant Manager (Iffley Blue)
Blog Challenges
- Create and post a weekly blog to drive traffic to the website
- Work alongside to the Restaurant Manager to create offers to attract diners to the restaurant
- Schedule & manage blogs in advance to relieve the workload of the Restaurant Manager
- Liaise with other social media to distribute blog content
Blog Results
- Iffley Blue Restaurant exceeded all budget targets in the 1st year of operation
- Blogs are scheduled in advance in monthly blocks
- All blogs are drafted in full on the Iffley Blue website, complete with pictures & SEO optimisation – all the Restaurant Manager has to do is to approve pre-distribution
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