Case Study: Hawkwell House Wedding Brochures

Service: Design, creation & production of 2 Wedding Brochures for Hawkwell House Hotel

Date: Oct-15

Background

Hawkwell House Hotel is situated in Iffley Village, on the outskirts of Oxford. The hotel is ideally suited for weddings; an elegant white house set in mature gardens and overlooking a wide lawn perfect for marquees and outdoor receptions.

However, Hawkwell lacked a professional Wedding Brochure and needed something to market and differentiate itself in what was a very competitive local market.

Brief

Nobleword was engaged to design the Wedding Brochures for Hawkwell House.

Copy creation

This initially involved creating the copy and coming up with new names from the various packages, which were tied in around a ‘dress’ theme – Couture, Classic, Evening.

This was all then tied in together over 2 brochures – an 8-page General Sales brochure, and a 16-page Details brochure.

However, there was a catch. Hawkwell needed everything created, designed, printed and delivered within 14 days for a forthcoming Wedding Fair…..with no leeway whatsoever!

Graphic Design

For the visuals, Nobleword researched the local competition and liaised with Hawkwell management to put together a brief, the Graphic Design element of which was then sub-contracted to WHD.

Having worked closely together in the past on many projects, a 1st Draft was quickly put together with photographs sourced from past wedding photographers.

Printing

After revisions, Final Print Ready was delivered for sign-off. WHD managed the printing process as part of the agreed upfront quote and the brochures were delivered 2 days before the deadline.

“It’s so lovely to see the look on people’s faces when we hand them the brochures over to them”

The Wedding Planning Team at Hawkwell were delighted with the sophisticated look and branding of the brochures.

The fact that they have since sold far more of the highest value packages speaks volumes for the confidence that the brochures have instilled in prospective customers.