Case Study: igiveu Brochure
igiveu
Service: Brochure design, creation, and production
Date : Jul-15
Client Brief
Igiveu is a leadership training company headed by Kieran Hearty, which has developed a series of flexible, modular programmes, designed for technology companies who are experiencing growing pains on the people side.
These programmes are aimed at busy time-starved leaders and their teams.
“I love this brochure….I absolutely love it!”
Brochure Challenges
- Create a memorable brochure to position igiveu’s offering in a competitive marketplace
- Work with Kieran to clarify his USP and set this down in writing
- Brief and liaise with graphic designer to combine eye-catching imagery with copy
Brochure Results
- 6-page, A5 tri-fold brochure was brought in on time, and under budget thanks to Nobleword securing a BBF £150 grant for igiveu
- Graphic Design process helped to sharpen up igiveu’s logo which was updated on its website
- Copywriting process helped to clarify igiveu’s USP and key messages
“It was a very helpful process to work through the copy with Matt in order to clarify my message – helpful but tough. However, having seen the end product, it made everything worthwhile” – Kieran Hearty, Owner igiveu
Leave a Reply
Want to join the discussion?Feel free to contribute!