5 top shortcuts for writing Newsletters
What better way to kick off the Nobleword blogs eh? Now, I’m not going to harp on about the usual stuff of keeping newsletters regular, short & simple, with considered content for a target audience, as I think that’s all pretty self-evident and of limited practical use.
Hence, here are my top 5 practical shortcuts:
- A month of blogs saves hours of slog
- It’s much easier to write in bulk when you’re ‘in the zone’ rather than coming back to a newsletter ‘cold’ on a weekly basis.
- Blogs are a great place to start – they give you more ‘bang for your buck’ by generating content which can be recycled at a later date.
- Don’t be a slave to your format
- You don’t want to be committed to having to write, say, 3 articles for every newsletter.
- Have a variety of templates available – there’s a balance between regular communication and forcing content into a newsletter.
- Have a plan, man!
- For example, each draft newsletter could contain space for a Case Study (detailing work you’ve undertaken), a client quote (complete with a testimonial), and an article.
- That would give you 3 potential pieces of content for each newsletter, and allow you to think in advance about what could be recycled.
- Write about what you enjoy
- Yes, I know that might sound self-evident, but if your business is your passion, then that is what you should communicate.
- That way, even if you’re not a natural writer, your passion and knowledge should shine through.
- Think dynamic not static
- Headlines attract attention – fact
- So, write your headline first…in fact, write a few headlines and craft the article accordingly!
- Some headline writing tips
DO
- Use action verbs; e.g. How to, Introduces, Announces.
- Use numbers – it’s well-known that the human brain is attracted to lists; e.g. “6 essential steps to gain new customers”
- Write for your audience – use words which resonate with your customers.
DON’T
- Write in the first person; i.e. avoid ‘I’
- Over-promote; e.g. avoid URLs, hashtags, SEOs
- Over-complicate – a 3 line headline isn’t going to attract anybody!
However, if you still haven’t got time for all of this, have a look at the newsletters we write on behalf of clients to see how we could help you.
Happy writing!
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