Blog & Newsletter Case Study: Organisation Unlimited
Organisation Unlimited
Service: Blogs & Newsletters
Date : Sep-16
Client Brief
Organisation Unlimited ‘OU’ offers a wide range of PA and concierge services to corporate and personal clients.
Based in Oxfordshire, OU’s motto is to ‘help make life more manageable’, be it as Event Organiser, Lifestyle Planner, or Virtual Assistant.
“Thank you so much for your hard work and much-needed direction with my blogs and newsletters”
– Ella Pickard, Owner Organisation Unlimited
Blog & Newsletter Challenges
- Create and post regular blogs to drive traffic to the website and increase its index ranking
- Schedule & manage blogs in advance to relieve OU’s workload
- Put together a monthly-themed newsletter, reusing the blog content where possible
- Liaise with other social media feeds to distribute blog content
Blog & Newsletter Results
- Click rate for Newsletters rose above 50% for the first-time ever
- Blogs & Newsletters are scheduled and planned ahead on a 90-day rotating planning cycle
- All blogs are drafted in full on the OU’s website, complete with pictures & SEO optimisation – all OU has to do is to approve pre-distribution
- All newsletters are also discussed and drafted in advance, to offer full visibility to marketing campaign planning
“It’s a real weight off my mind to be able to outsource the ‘thinking’ and be kept on track”
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