Case Study – Surge Online rebrand

Service: IT Company rebrand

Date: Dec-15

Background: Surge Online is an Oxford-based IT company who are expert in designing, building and testing online solutions to digital problems.

Brief: Nobleword was initially engaged to write the company’s Website and Case Studies, but in the process of doing so, uncovered the need for a logo & brand makeover.

Nobleword worked closely with WHD Solutions to achieve all of these desired outputs.

Result: The new website, logo, and company name were recently unveiled at a presentation in Central Oxford, ready for Surge Online’s inaugural appearance at the BETT Trade Show in Excel, London.

Other features:

• Brand Pathfinder: a bespoke Planning Document undertaken at the outset to research market preferences, whilst uncovering and promoting the company’s USPs
• 1-stop shop: project management responsibility (liaison with graphic & web designers) to ensure consistency & clarity of final output
• Website relaunch: integration of the rebrand with the Website and the Case Studies