Case Study – HRN Europe (Testimonials & Reporting)

Service: Testimonials & Conference Reporting

Date: Oct-15

Background: HRN Europe arranges conferences and events for the HR Industry; HR Tech in Paris (Oct) and in London (Mar) are its marquee events, each attracting over 3,000 delegates and world-famous keynote speakers such as Sir Richard Branson.

Brief: Nobleword was engaged to attend the HR Tech Paris Conference to gather testimonials from exhibitors and delegates for use in future marketing. In addition, Nobleword also wrote up a number of the seminars, providing additional content for HRN’s blog & twitter feeds.

Result: Delegates were interviewed on the spot and their responses were typed up in real-time onto an iPad. A keyword or phrase was identified to produce a USP Testimonial quote which was read back to the delegate for their sign-off and re-crafted as necessary; e.g. “I think what you’re trying to say is….” or “Shall we put it the way…”. 

Consequently, HRN received perfectly-crafted soundbites in real-time, available for immediate publication on social media. These testimonials avoided any of the usual bland ‘very nice’ comments that tend to be the norm when soliciting for feedback by email after events.

“Extremely responsive and remarkably quick – we really appreciated the quality of the content provided” 

Kriszti Szabo (Project Manager) “A huge THANK YOU for helping us with the testimonials at HR Tech World Congress, and keeping all of our delegates/speakers/sponsors happy!”

Tamas Lajtner (Social Marketing Manager) “We absolutely enjoyed working with you – thank you  for all your hard work. We think you did an excellent job on being extremely responsive and quick – and we definitely appreciate the quality content and versatile viewpoints you shared with us.”